When it comes to satisfying sweet cravings, few desserts rival a freshly baked cookie. Across the U.S., cookie shops are popping up everywhere, with two standout brands capturing the hearts of Americans: Crumbl and Chip City Cookies. So, Crumbl or Chip City? In this “Cookie Clash,” the two will be compared across five categories to determine who reigns supreme.

Flavors

Starting off with flavors, both Crumbl and Chip City offer rotating menus. However, Chip City leans more traditional, offering “core flavors,” such as S’mores and Cookies N’ Cream, with occasional seasonal surprises. Crumbl, on the other hand, thrives on novelty. Its six-cookie lineup changes weekly, with creative twists like Cornbread or Buttermilk Pancake revealed just a day in advance. While both chains have staples (Chip City with its core cookies and Crumbl with its chocolate chip), Crumbl takes the lead in flavor variety with its bold, exclusive creations like Patriotic Fruit Pizza.

Taste

Crumbl’s cookies sparked mixed reactions; some cookie connoisseurs find them perfectly indulgent, while others, like freshman Sophia Cheng, said, “They’re way too sweet… like I’m pretty sure they just dump a whole bag of sugar in each cookie.” However, junior Misha Munir countered this and said, “Crumbl’s chocolate chip cookie is chewy and soft, and not too sweet.”

In contrast, Chip City has a more balanced flavor profile. Its Nutella Sea Salt cookie, a personal favorite, nails the sweet-and-savory combo with gooey filling and a touch of sea salt. When it comes to taste, Chip City takes the point.

Texture

Now onto texture. Crumbl is known for its distinctly soft and easily-tearable texture, but some customers find it underbaked with a doughy, firmer interior. Junior Saisha Puri said, “I love the taste of Crumbl, but for the price you’re paying per cookie, the quality should be better.” Chip City, on the other hand, delivers a gooey center with crispy edges. Though a bit messier to break apart, its warm, chocolate-filled center and satisfying crunch give it the textural edge.

Portions

While quality is often said to triumph over quantity, when both cookies are equally delicious, the portion size becomes a key factor in the overall experience. Both Crumbl and Chip City serve generous servings, but Crumbl takes the lead with cookies as massive as one’s face.

Store layout/branding

With the stores tied 2–2, the final category is Branding and Store Layout. Crumbl’s pink branding and minimalist design are instantly recognizable. “If I see someone with a pink box, I know it’s Crumbl,” said freshman Sophia Cheng.

Chip City’s playful theme, featuring a light blue color scheme and cartoon cookie mascots, creates a fun, welcoming vibe. With thoughtful touches of free stickers, merch, and having your cookies straight from the oven, Chip City earns the final point.

Final words

Final score: 3-2, Chip City! While both brands have their strengths, the winner depends on your personal taste. The best way to decide? Try both and see which cookie satisfies your cravings.